Search Engine Optimization (SEO) is used to build up the rank, traffic, earning on the web. The main purpose of search engine is ...
For the newbies I mentioned some points below which helps you to make the template search engine friendly.
1. Post title correct sequence
It is very important for all blogger users who use the default or custom templates to check the post title sequence in search results. In some templates the blog name display first and then post title appears in search result which is actually wrong. See the below image.
- Go to blogger.
- Go to template. Click on Edit HTML.
- Find the below code.
<title><data:blog.pageTitle/></title>
- Change the above code with the following codes.
<b:if cond='data:blog.pageType == "item"'>
<title><data:blog.pageName/> | <data:blog.title/></title>
<b:else/>
<title><data:blog.pageTitle/></title>
</b:if>
- Lastly, click on save template.
- See the next step
2. Adding of Meta Tags
The addition of meta tag in template is a very important factor for SEO. Actually, there are two main meta tags 1. Meta-description and 2. Meta-keywords. It helps the webmaster and search engine to find the description and keywords on your website. For the correct addition of tags see the below steps.
UPDATE: Now you don't need to add Meta Keywords, it doesn't affect your search results ranking whether you added or not. You would have see that professional webmasters have removed meta keywords from his blog because it maybe an invitation for Google worst algorithms Panda and Penguin. But on the same way it keeps importance for others search engines like Yahoo and Bing, while it's your choice that you implement Meta Keywords or not.
UPDATE: Now you don't need to add Meta Keywords, it doesn't affect your search results ranking whether you added or not. You would have see that professional webmasters have removed meta keywords from his blog because it maybe an invitation for Google worst algorithms Panda and Penguin. But on the same way it keeps importance for others search engines like Yahoo and Bing, while it's your choice that you implement Meta Keywords or not.
- Go to blogger.
- Go to template >>Click on Edit HTML.
- Add the following codes below <head>
<meta content='DESCRIPTION' name='description'/>
<meta content='KEYWORDS' name='keywords'/>
- Change the DESCRIPTION with your site description and change the KEYWORDS with your site keywords.
- Remember the maximum range for description and keywords text is 150 characters only.
3. Optimize Heading Tags
In the default templates, header tags are has started from h3 which is not good for SEO means to say that header tags should be starting from h1 and an end to h6. Many professional pro bloggers recommend h2 tags and really it is better for search engine. For optimizing the h3 tags to h2 tags contemplate the below steps.
UPDATE: I am using h1 tag in Pro Technify cause of certain reasons, but remember if you also want to implement h1 tag on your blog so don't forget this sentence that "H1 tags build high competition in search results, if you have high quality and unique content so go with H1 tags and if you don't have high quality and unique content so go with H2 tags and it is good for beginning.
UPDATE: I am using h1 tag in Pro Technify cause of certain reasons, but remember if you also want to implement h1 tag on your blog so don't forget this sentence that "H1 tags build high competition in search results, if you have high quality and unique content so go with H1 tags and if you don't have high quality and unique content so go with H2 tags and it is good for beginning.
- Go to blogger >>Template.
- For template safety, First backup the template.
- Then click on Edit HTML.
- Find the below code.
<b:if cond='data:post.title'>
- You will see the codes in the template comparable with the below image.
- Now you can see the tag is starting with h3, change the h3 tag from h2 and also change the </h3> into </h2>.
- Ultimately, you have done and click on save the template.
What's Next?
Congrats! You for optimizing heading tags, Meta tags and post title. When you have done these little optimization, after several weeks you will see the changing in your blog traffic. Today you learned that how to optimize or make the blogger template, SEO friendly. In the next I will come with exciting blogger widgets which makes your blog more attractive and stylish. Take care! Thanks for reading and staying with us.
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